How Authors Can Leverage Web 2.0 without Publishers

In my alerts messages I came across a two year old article Kathryn Lively wrote titled “Can Book Giveaways Hurt Sales?”
(http://www.articlesbase.com/publishing-articles/can-book-giveaways-hurt-sales-86384.html) how about giveaways can hurt sales. It was a fairly amusing, almost quaint read and here are a few excerpts:

“That said, incentives are usually offered to fill the chat rooms with readers. Authors may give away a prize to one lucky reader, like a small gift or a free book. The question of whether or not it is prudent to distribute complimentary books as prizes has long been argued among authors, particularly in the eBook industry….Some authors condone the practice on the premise that a book in the hands of a reader may encourage that reader to buy more books.”

This is the amusing part…

“On the other hand, such generosity may backfire, according to other authors who condemn the practice. When you consider the tightly knit readership of eBooks, particularly in the romance genre, authors may tend to see the same Internet nicknames populating chats. If word gets around enough that free books are the prizes, an author might soon discover that he or she is giving away her entire catalog to the same readers without seeing any profits. An author can feel frustrated with the practice, and wonder if such regular contest winners will ever buy his/her book. …Should an author feel trapped, however? The answer is an emphatic no.”

“There are ways to successfully offer giveaways without giving away everything. While gifts like soaps, teas, and other trinkets can add up over time (though they are tax-deductible, authors, make notes!), there is one giveaway trick that can help stimulate sales. The next time you participate in a chat, write a one to two-thousand word story that reads as a supplement to your novel. It could be a sequel, a prequel, or a side story with supporting characters. Have it formatted as in eBook in HTML or PDF and offer it as an exclusive prize to one winner. Give it a try, and watch your readership grow.”

Not a bad idea but let’s be honest authors are a dime a dozen and we are more than willing to work as scabs to garner a reasonable readers base. It’s either that or go unread. The article was only two years old but seemed like it was from another era. I replied to her with the following comment:

“I don’t know but with so many new electronic formats and delivery systems being created new authors kind of take it for granted that a giveaway is necessary to build a reader base. Basically, it is marketing 101 for the Internet. Of course, the same electronic revolution has created a flood of words that tends to overwhelm the limited pool of readers. The old self-publishing model is giving way to innovative sites such as Podiobooks.com that allow authors to give their work away as recorded audio podcasts while other sites such as Wattpad, Stanza and Scribd allow authors to giveaway select ebook works, all in hope of building a faithful audience. How authors can monetize their efforts is going to be an interesting challenge that I find myself wrestling with. My own novel, Flores Girl: The Children God Forgot became the inaugural featured novel at Wattpad and thousands are busily reading the novel on their iPhones. But to be honest with you reading novels on their iPhones, I mean who would have thunk it? It’s a brave new world in publishing and a giveaway is the least of the author’s and publisher’s problems!”

Cheers,
Erik John Bertel, Author Flores Girl: The Children God Forgot
floresgirl.com

Kathy wasn’t amused with my observations nor with my obvious efforts at self-promotion and she promptly deleted my comment. Still the point is valid; if you are worried about the couple of bucks you are going to miss with a giveaway then you have no clue about marketing in today’s Web 2.0. That’s why most books sell just a few thousand copies and why most authors go unread and unnoticed. If you are a new author, get the audience first and then worry about monetizing your writings. The days of the big advance and the old publishing machine are in the distant past. I’m not saying today is better and sure you will have to work two jobs for a while but hey, welcome to the machine. Nowadays, the Web 2.0 eats dinosaurs like the publishing and newspaper industry for breakfast!

Cheers Erik John Bertel

Speaking of Web 2.0 try these sites for the free Flores Girl novel download:
WWW.A-FREE-EBOOK.COM
WWW.SCIENCE-FICTION.MOBI
WWW.iPhone-Novel.com
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